MARC in Russia
Investment to Research
International research company MARC provides clients with valuable market information by applying effective research solutions
Market Adjustment Research Center (MARC)
Market Adjustment Research Center (MARC) is an international full-service research company dedicated to helping clients accelerate profitably growth.
Since 1996, MARC has delivered business-building results for clients by rigorously applying the principle that research is a powerful tool not an art.
Having wide range of interests MARC specializes on Financial, FMCG, Automotive, Telecommunication, and Electronics markets.
MARC has its offices in USA, Canada and Russia.
Advantages of MARC
Wide-range and in-depth expertise in marketing research;
Effective methodologies, widely applied in international business of various markets;
Competitive costs, achieved through the use of modern methods of data collection, data processing, and data analysis;
MARC applies multi-dimensional approach to bring together consumer demands, business practices, and a specific company's goals.
How To Determine Sample Size for Segments?
Michaela Mora:"I recently got a request for advice via Twitter with this question: What % of segment needs to be interviewed to gain reliable insight for product optimization? Reliability has to do with consistency of results across data collection instruments and points in time when the data is collected. I see this question being more about validity and representativeness which is related to population heterogeneity and sample source. To determine the sample size of a segment we need to ask..."
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The Social Network: Treasury of Data for Marketing Researchers?
Mario Flieger: "The fundamental questions that are prominent in marketing research today have not changed in the last few decades. Marketing researchers have continued to seek answers about what motivates customers to buy a product and how the intricacy of advertising works. The culmination of a marketing researcher's work has also stayed the same; to have a clear understanding of the consumers' perception of different products and brands..." continue reading »
Corporate Researchers Conference to Debut September 21-23
MRA, Quirk's and the Corporate Executive Board have teamed up to present the Corporate Researchers Conference in Chicago. This conference is an extraordinary opportunity for corporate researchers, executives and marketing research providers to gather in a unique collaborative environment.